Café loyalty cards that stamp with a tap

The Usual is a café loyalty card that stamps with one tap. Your regular taps their phone on a small stand at the counter, the stamp lands, and the card lives in their browser. There is no app.
The Usual stand: a small counter stand that customers tap their phone on.

Built for the counter

One tap per purchase. Staff do not run an app or ask for a phone number at the till, and the queue keeps moving. The stand sits beside whatever till or EFTPOS machine you already have, and it never touches a payment.

Your card, your reward

Pick the reward, the stamp count, the colour and the icon. A free item after a set number of stamps is the usual start. If you later want a different reward or a shorter card, change it in your dashboard.

How a regular joins

The first tap asks for a first name and a mobile number, and that is the whole sign-up. The card opens in the phone’s browser, so there is nothing to install. iPhone XS or newer works, and so do Android phones with NFC turned on. A customer who changes phones gets their stamps back with the same mobile number.

When a phone will not tap

Some phones are older and some customers have NFC switched off. Your counter poster has a QR code for them. They scan it to join and open the same card, and you add their stamp by hand from your dashboard.

Giving the reward

When a card is full the customer presses Use reward and a code appears on their screen. Your staff type it into your dashboard, and hand over the reward. The dashboard also shows your daily numbers, which you can download as a CSV.

Your shop page

Each shop gets a public page with its address, opening hours, a Directions link and a button to get the card. It is the page to link from your Instagram or your window sign.

Getting started

Send us your details and we’ll set up your hours and card with you, with the reward you want to give. Your first month is free, and you can look around the dashboard before a single regular taps.

What to know before you start

There are no points tied to spend, no wallet card and no push notifications. It is one card, one tap and one reward. We keep a first name and a mobile number per customer, nothing else, and we do not sell it.

Price

A$49 a month per shop, with the first month free. A stand is A$15, or A$20 with a custom design, both paid once. Prices include GST where it applies. You can stop whenever you like.

Start your free month

See how The Usual works