The Usual or Loopy Loyalty

Both run a loyalty card for a local shop. Here is where Loopy Loyalty is the better pick and where we are.
The Usual stand: a small counter stand that customers tap their phone on.

How each one works

Loopy puts the card in Apple Wallet or Google Wallet, and staff stamp it with the Stamper app. Its pricing page offers a 15-day trial. With The Usual the customer taps a stand and the card opens in the browser, and staff never open an app.

Where Loopy Loyalty does better

  • A yearly option: Starter at $250 a year works out to two months free.
  • Cards live in the phone’s wallet app, and its pricing page lists geo-fenced messages and analytics.
  • Plans for several locations, and up to ten card designs on Ultimate.

Where The Usual does better

  • Nothing to add to a wallet: the card opens from a tap on the stand.
  • No staff app to run at the counter.
  • A month free, then A$49 a month, with no plan to choose. Stands are A$15 each.

Price

The Usual: A$49 a month per shop, first month free, plus A$15 per stand, or A$20 with a custom design (both one-off).

Loopy Loyalty: $25, $69 or $95 a month (Starter, Growth, Ultimate), or $250, $690 or $950 a year. The pricing page shows “$”; its help centre lists US dollars, which makes Starter about A$36.

Customers and apps

Cards go into Apple Wallet and Google Wallet. Staff use a Stamper app; the page does not say customers need one. With The Usual the card opens in the phone’s browser.

Who should pick which

Pick Loopy Loyalty if you like the card sitting in the customer’s wallet, you want messages tied to location, or you run several shops and want one plan for them.

Pick The Usual if you would rather a customer not set anything up on their phone, and you want one price that does not change with the plan.

What The Usual keeps about your customers

A first name and a mobile number, so a customer can get their card back on a new phone. No email, birthday or location, and we do not sell it or use it for advertising. The Usual does not connect to your till or touch a payment, and it has no wallet card, no customer app and no push notifications.

Try it

The first month is free, then A$49 a month per shop. A stand is A$15, or A$20 with a custom design, both one-off. GST is included where it applies.

Start your free month

Figures for Loopy Loyalty are from Loopy Loyalty pricing, checked 9 November 2026. Prices change, so confirm on their page.