The Usual or Square Loyalty

Both run a loyalty card for a local shop. Here is where Square Loyalty is the better pick and where we are.
The Usual stand: a small counter stand that customers tap their phone on.

How each one works

Square Loyalty runs inside Square. Customers earn points through the Square point of sale, Square Online or a sign-up link, and the card is an Apple Wallet pass. With The Usual the stand has no link to your till, so a stamp is a tap and nothing more.

Where Square Loyalty does better

  • Points follow what a customer spends, and cash sales count too.
  • It sits inside Square: the same reports, customer list and email marketing you may already use.

Where The Usual does better

  • A$49 a month per shop whatever the visit count, with no tiers to climb. Stands are A$15 each.
  • No point of sale link at all. The stand sits beside whatever till you already have.
  • The card opens from a tap on the stand.

Price

The Usual: A$49 a month per shop, first month free, plus A$15 per stand, or A$20 with a custom design (both one-off).

Square Loyalty: $49, $99 or $149 a month per location, by monthly loyalty visits (0 to 500, 501 to 1,500, 1,501 and up). The page shows “$” without naming the currency.

Customers and apps

Customers join at the Square point of sale, on Square Online, or through a sign-up link. Cards are Apple Wallet passes. With The Usual the card opens in the phone’s browser.

Who should pick which

Pick Square Loyalty if you already use Square and want points that follow what each customer spends, with cash sales counted and your reports in one place.

Pick The Usual if you use another till, or none, and you want a simple stamp card rather than a points programme.

What The Usual keeps about your customers

A first name and a mobile number, so a customer can get their card back on a new phone. No email, birthday or location, and we do not sell it or use it for advertising. The Usual does not connect to your till or touch a payment, and it has no wallet card, no customer app and no push notifications.

Try it

The first month is free, then A$49 a month per shop. A stand is A$15, or A$20 with a custom design, both one-off. GST is included where it applies.

Start your free month

Figures for Square Loyalty are from Square Loyalty pricing, checked 9 November 2026. Prices change, so confirm on their page.