A loyalty program for your small business

A loyalty program for a small business in Australia can be as simple as a stamp card that opens with a tap on a phone. It does not need an app, a points system or a rollout plan. With The Usual a customer taps their phone on a small stand at your counter, the stamp lands, and the card lives in their browser. We set it up with you after you send an enquiry.
The Usual stand: a small counter stand that customers tap their phone on.

What a small shop gets

A stamp card with your name, your reward, your colour and your stamp icon. A set number of stamps earns the reward, and you choose the number. You can change any of it later without reprinting anything.

How a customer joins

The first tap asks for a first name and a mobile number. That is the whole sign-up. iPhone XS or newer works, and so do Android phones with NFC turned on. After that, a tap is all it takes.

If a phone cannot tap

Your counter poster has a QR code. The customer scans it to join and opens the same card, and you add their stamp by hand from your dashboard. It is slower than a tap, so it suits the odd customer and not the whole queue.

How a reward is paid out

When the card is full, the customer presses Use reward and a code appears. Your staff type that code into your dashboard and hand over the reward.

What it does not do

It does not connect to your till or EFTPOS, and it never touches a payment. Stamps are not tied to how much someone spends. There is no wallet card, no customer app and no push notifications. If you want points that follow each sale, a system built into your till will do that better.

What we keep

A first name and a mobile number, so a customer can get their card back on a new phone. No email, birthday or location, and we do not sell it or use it for advertising.

How to choose a loyalty program

Ask five things of any program. What does it cost each month, and does the price change as you grow? Does the customer have to install an app? Does it connect to your till, and do you need that? How many steps does it add at the counter? What does it keep about your customers? Pick the one whose answers fit your shop. We have laid out how we answer them on the price page, and in side-by-side pages on Stamp Me, Square Loyalty and Loopy Loyalty.

Who it suits

Small shops where people come back often and pay at a counter: cafés, bakeries, florists, barbers, juice bars, takeaway shops. It is a poor fit if your customers rarely return, or if you want rewards based on spend.

Getting started

Send us your details and we will set up your hours and card with you. Your first month is free.

Price

A$49 a month per shop. The first month is free, and after that you keep going or stop. A stand is A$15, or A$20 with a custom design, both paid once. Prices include GST where it applies.

Start your free month

See how The Usual works